Thursday, October 6, 2011

Tuesday, September 13, 2011

Three Levels of Marketing

Thank you RE/MAX equity group for your nice reception this morning for our Three Levels of Marketing class.

Posted via email from Blog

Thursday, August 25, 2011

Another great event at the Apple Store

Today we learned about Lion OS and got how-tos on a couple of great mobile apps. RMLS gave an update on their progress in compatibility with Apple products and other useful tips.

Posted via email from Blog

Wednesday, August 3, 2011

Using QR Codes to Extend Your Marketing Reach

Thank you Prudential NW Properties for the opportunity to share all about QR Codes this morning. We appreciate your awesome participation.

Thursday, June 30, 2011

Great event at Apple store today

We had a great event today updating real estate brokers on the latest on Apple technology. Full house. Standing room only!

Tuesday, June 21, 2011

Soon ".com" will be old-school

"ICANN has opened the Internet's naming system to unleash the global human imagination. Today's decision respects the rights of groups to create new Top Level Domains (TDLs) in any language or script. We hope this allows the domain name system to better serve all of mankind," said Rod Beckstrom, President and Chief Executive Officer of ICANN.

ICAAN Press Conference June 2011
The Internet Corporation for Assigned Names and Numbers (ICANN) announced today that they will open the internet address system going beyond the familiar set of 22 gTDLs or Generic Top Domain Levels that include .com, .org, .net and .info. With this announcement, the future of URLs or internet addresses becomes infinitely more interesting.

Imagine the possibilities for businesses and organizations to promote their brands or more specifically describe themselves via their web address. According to the press release, the new TDLs will be open to in any language or script.

What does this mean for the normal internet user? Well, it means that we will potentially have brand names or descriptive word after the dot. Imagine latte.starbucks, shop.ebay or marathon.running as the web addresses. This in itself is not a big problem. It simply means we may have to rethink a little bit how we relate to web addresses. So start thinking about what you want for your new gTLD, ICANN will start taking applications after Jan. 12th, 2012.

Posted via email from PDX Tech Blog

I told you QR Codes would be everywhere

QR CodeWe have been talking to our friends and customers about QR Codes. In the process we are trying to help them implement the use of this new technology to extend the reach of their marketing. Using these codes, businesses can connect their print marketing to their web presence.

In case you haven’t heard, Quick response Codes or QR Codes, are a newer generation of barcode technology, that allows for the storage of greater amounts of information than traditional barcodes. One of the significant advantages, and one that has made them extremely popular, is their ability to be read with a smartphone. Anyone can create these QR Codes and add them to their print marketing. The public then can scan them using a variety of free mobile applications like RedLaser or i-nigma.



We can understand businesses using QR Codes for marketing purposes but now, the Royal Dutch Mint have produced a commemorative coin dedicated to the 100th anniversary of the Mint. This coin is the first official currency with a QR Code to go into circulation. 

Dutch QRC Coin

Have you seen these QR Codes in any interesting places? Let us know. We would love to hear about where these things are showing up. If you are interested in learning more about how to create or implement QRCs into your business, let us know. We would be happy to help at

Posted via email from PDX Tech Blog

Monday, June 13, 2011

Like on facebook

We have just started a new facebook business page. We will be using it as a teaching tool and as a resource to disseminate all kinds of valuable information. Please take a minute to Like it.

Friday, May 27, 2011

Tech-Talk Show on Public Access TV -

Hector Ariceaga and Amanda Cox were invited to film an hour of TV for Tualatin Valley Community TV a couple of weeks ago. We were very excited to give it a try and we are very happy to say, it turned-out pretty good.  

Tech-Talk Episode 1 - Stage

Our first show covered several topics ranging from Social Media, to Anti-Virus Software, to some Cloud Storage applications. The material is fairly basic but we are receiving positive feedback from viewers, some of which have tech backgrounds. If you are interested, and receive your TV programming via cable in the Portland area, you can find the show airing according to the schedule below. You can also find a complete schedule of programming at

Since then, we filmed another episode, talking about Password Security – Strategies and Resources. We will post that schedule as soon as it becomes available.

In the meantime, a big “Thanks!” to Producers Daryl Love and Linda MacCoy, Director Richard Hatch, and the group of volunteers that generously give of their time, and talent, to make the programming at Tualatin Valley Community TV possible.

If you happen to catch the show, drop us a line. We would love to hear from you.

Tech-Talk Episode 1 - Sched

Posted via email from FATCOPDX

Tuesday, May 17, 2011

Head Start Portfolio - Featured Resource

First American Title has always lead the title industry in innovative and useful resources. Lately they have been promoting a very nifty product they call Head Start Portfolio. It is a collection of information that allows a real estate broker to receive a large amount of information regarding a particular property. [/caption] In the past, a real estate broker had to navigate several websites and make several phone calls to collect this amount of information. Now, with the a click the mouse or by scanning a QR code, she can request the portfolio from the good staff at First American's Property information Division in Portland. Real estate brokers often use the information in the Portfolio to help them in consultation with home-sellers, in order to arrive to the best market positioning in this competitive market.


The Head Start Portfolio includes items such as:

  • Site and assessment data
  • Open deeds of trust including Notice of Default (if recorder)
  • Zoning designation
  • Statistical neighborhood report
  • Covenants, conditions, & restrictions (if applicable)
  • Property-specific utility contacts
Given all this information, it is not hard to see why this and other products offered by the Property Information Division (PID) of First American Title in the Portland OR. Metro area have become indispensable for real estate brokers there.

Licensed real estate brokers can request these and other products directly from PID at or by visiting their website at
First American Title Insurance Company makes no express or implied warranty  respecting the information presented and assumes no responsibility for errors or omissions. FIRST AMERICAN TITLE is a trademark owned by First American Financial Corporation

Posted via email from FATCOPDX

Thursday, May 12, 2011

Tuesday, April 12, 2011

Fix Your Security Settings of Facebook Photo-Tagging

The bad guys are exploiting the photo tagging feature to get facebook users to follow links to infected pages or other dubious deeds.
They generally post a picture and tag multiple people, including you, even though you are not in the picture. To combat this latest threat, you may want to consider a few changes to your privacy settings.

While the functionality of approving a photo tag before you are tagged is not available in facebook, you can follow the next steps to make it harder for others to tag you without your approval.

  • Customize your privacy settings so that "Photos and videos I'm tagged in" is set to "Only Me."
  • Set your notifications so that you always know when someone tags you in a photo or tags one of your photos. You can control this setting from the "Notifications" tab on the Account Settings page.
  • Click "remove tag" when viewing the photo in which you are tag, and don't want to be.

Posted via email from FATCOPDX

Sunday, March 27, 2011

Sendoid - Instant, Private, P2P File Transfers

What is Sendoid?

Sendoid is an on-demand peer to peer transfer system. It makes transferring any size file between two people as simple as clicking a link!

Where do my files go?

Directly to the recipient. The peer link provided after selecting a file connects the recipient directly to your machine. Files never touch or pass through our servers.

Is Sendoid secure?

Sendoid offers security via a 128bit AES encryption algorithm, link obfuscation, and an optional user-set password at the end-point.

Always be cautious when transmitting highly sensitive data over a connection you do not control.

Are there size limits?

Sendoid's web interface limits total transfer size based on the resource availability of your local machine. This tends to be somewhere between 600MB and 1gb. Don't worry, we'll warn you if you try to send or receive a file that is too large.

Very nice alternative to YouSendIt. It doesn't upload the file. Instead, it creates a P2P connection to the file on-demand.
It would be nice if a service like this became mainstream. I hate it when I receive bloated attachments in my inbox. This way one can choose when, and to where to download it.

Posted via email from Hector Ariceaga | Real Estate Technology Consultant

Friday, March 25, 2011

Great iPad Accesory


Very cool iPad case with built-in keyboard. I know you want one!

Kensington KeyFolio - bluetooth keypad and stylus. Search for item 569474 at $69.99 from 3/8 to 4/17. Delivered. (not compatible with iPad 2)

Posted via email from Hector Ariceaga | Real Estate Technology Consultant