We have been talking to our friends and customers about QR Codes. In the process we are trying to help them implement the use of this new technology to extend the reach of their marketing. Using these codes, businesses can connect their print marketing to their web presence.
In case you haven’t heard, Quick response Codes or QR Codes, are a newer generation of barcode technology, that allows for the storage of greater amounts of information than traditional barcodes. One of the significant advantages, and one that has made them extremely popular, is their ability to be read with a smartphone. Anyone can create these QR Codes and add them to their print marketing. The public then can scan them using a variety of free mobile applications like RedLaser or i-nigma.
We can understand businesses using QR Codes for marketing purposes but now, the Royal Dutch Mint have produced a commemorative coin dedicated to the 100th anniversary of the Mint. This coin is the first official currency with a QR Code to go into circulation.
Have you seen these QR Codes in any interesting places? Let us know. We would love to hear about where these things are showing up. If you are interested in learning more about how to create or implement QRCs into your business, let us know. We would be happy to help at facebook.com/PDXTech.info
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